BOLINGBROOK, Sick.–(BUSINESS WIRE)–Ulta Magnificence, the nation’s largest magnificence retailer, right now revealed Magnificence&, a 360-campaign designed to maneuver the trade ahead, widen the lens of magnificence and encourage all to reclaim magnificence on their very own phrases. Rooted in insights from cultural leaders and sweetness fanatics, the marketing campaign spans compelling artistic, the model’s first-ever podcast, a restricted version t-shirt assortment and in effort to rejoice how magnificence is greater than skin-deep, a $200,000 donation to the Jed Basis, a nationwide non-profit supporting the psychological well being of teenagers and younger adults.
“As an trade chief, we imagine we have now a accountability to drive progress rooted in positivity, inclusivity and celebration,” mentioned Karla Davis, vp, advertising, Ulta Magnificence. “Magnificence& was born from the perception that the duality of confidence and insecurity within the magnificence trade has existed for much too lengthy, and after we focus our vitality on the great, magnificence can and does ship. Our complete marketing campaign displays some ways to rejoice individuality, resilience, energy, and above all else, the gorgeous potentialities that dwell inside every of us.”
Bringing the Marketing campaign to Life
To rejoice and elevate the Magnificence& mission, a limited-edition t-shirt assortment constructed from recycled supplies launches right now. Ulta Magnificence partnered with three unimaginable designers: Founder & CEO of Phenomenal Media and New York Occasions bestselling creator, Meena Harris; famed New York-based artist Timothy Goodman; and celebrated Chicago-based artist and muralist Emmy Star Brown. Every embraced the marketing campaign message to create a singular t-shirt design for magnificence fanatics. The three designs might be discovered for buy whereas provides final on ulta.com as of right now for $25.
Magnificence’s highly effective influence on vanity, self-care and self-expression involves life internally and externally. Recognizing the significance that lies on the intersection of magnificence and self, Ulta Magnificence’s donation to the Jed Basis is meant to assist the main nonprofit present teenagers and younger adults with expertise and help to handle emotional well being, deal with challenges, and help themselves and others of their lives. This donation embraces a demographic deeply vested within the magnificence house as a method to indicate how the trade could be a pressure for good of their each day lives.
“We’re honored and grateful to work with Ulta Magnificence as part of the Magnificence& marketing campaign to empower all to reclaim magnificence on particular person ranges,” mentioned John MacPhee, CEO, The Jed Basis. “We’re thrilled to see a magnificence chief use its platform to amplify inclusivity and compassion by vanity, self-care and self-expression. With this beneficiant donation, JED is ready to additional our mission to implement a psychological well being tradition of caring that improves well-being and reduces dangers for suicide amongst younger adults throughout the nation.”
To spark dialogue, shift perceptions, and showcase how expansive magnificence really is, the corporate will launch The Fantastic thing about, a bi-weekly podcast that may push past conventional magnificence subjects and broaden the lens of magnificence in surprising areas and locations. Hosted by Ulta Magnificence Professional Workforce member David Lopez, the present will interact friends equivalent to Tamara Walcott, Virgie Tovar and AM Darke to problem magnificence requirements and dive beneath the floor of nontraditional magnificence subjects. Launching this fall, The Magnificence Of will amplify thrilling views on the various definitions of magnificence.
The highly effective Magnificence& platform debuts nationally this week with a artistic anthem that includes a curated forged of various creators, up-and-coming magnificence influencers, and assured leaders. The forged contains Zuri Marley, Steph Aiello, Elle Snyder, David Lopez, Jamika Martin, Sophia Morales, Alicia Tao, Gaby Alcala, Gage Crismond, Amanda Sales space, Chelsea Woody, Tamara Walcott, and Laritza Labouche, amongst others. The marketing campaign might be seen on tv, streaming, and social platforms.
About Ulta Magnificence
At Ulta Magnificence (NASDAQ: ULTA), the probabilities are lovely. Ulta Magnificence is the most important U.S. magnificence retailer and the premier magnificence vacation spot for cosmetics, perfume, skincare merchandise, hair care merchandise and salon companies. In 1990, the Firm reinvented the sweetness retail expertise by providing a brand new method to buy magnificence – bringing collectively all issues magnificence, multi functional place. At present, Ulta Magnificence operates greater than 1,300 retail shops throughout 50 states and in addition distributes its merchandise by its web site, which features a assortment of suggestions, tutorials, and social content material. For extra data, go to www.ulta.com.
Ulta Magnificence was not too long ago added to the Bloomberg Gender Equality Index, which tracks the monetary efficiency of public corporations dedicated to supporting gender equality by coverage improvement, illustration, and transparency. Extra details about Ulta Magnificence’s company accountability efforts might be discovered at https://ulta.com/investor/esg.
